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A “Lead” is considered a name of a person or business that is not yet a qualified account. Some companies may use an inside sales team to qualify leads then pass the “hot ones” on to the sales team. Sales people may be doing this task themselves from imported lists, trade show guests or other sources. Having a separate repository of Leads is critical to ensure that your “Ac-counts” lists are not cluttered with hundreds of less-valuable records.<br />
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A '''Lead''' is considered a name of a person or business that is not yet a qualified account. Some companies may use an inside sales team to qualify leads then pass the “hot ones” onto the sales team. Sales people may be doing this task themselves from imported lists, trade show guests or other sources. Having a separate repository of leads is critical to ensure that your account lists are not cluttered with hundreds of less valuable records. You can convert a lead to an account within the '''Lead Detail''' form whenever that record’s qualification criteria meets your company’s requirements.
  
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Convert a Lead to an Account within the Lead detail form whenever that record’s qualification criteria meets your compa-ny’s requirements. Review the Accounts related views to deter-mine when that is necessary. In Accounts, you may add oppor-tunities, forecasts, quotes and other functions that are not avail-able in the Leads related view.
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== How to Enter a New Lead ==
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[http://staging1.commenceonline.com/mediawiki/index.php/Leads/Howtoenteranewlead How to Enter a New Lead]
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== How to Enter a New Lead ==
 
  
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Entering a New Lead is easy from the Leads Module or directly from your Digital Dashboard. From the Digital Dashboard, simply click on “New Lead” Quick Link on the left side of your homepage and fill in the appropriate information.  
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You can enter a new lead from the '''Leads''' module or directly from your '''CRM Dashboard'''. From the Dashboard, simply click on '''New Lead''' in the Home menu.
  
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[[File:Home.jpg|left|thumb|Home]]
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== How to Import Leads from a List ==
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[http://staging1.commenceonline.com/mediawiki/index.php/Leads/HowToImportLeadsFromaList How to Import Leads from a List]  
  
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# Click on “New Lead” from the Digital Dashboard.
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Before importing a list of leads, make sure the file of leads to be imported is available to your system: on your hard drive, on a CD ROM, etc. The ownership of the list you are creating, as well as all leads imported into the list, can be changed after the list has been created.
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# Fill in the Lead’s Company information on the left side of the form. On the right side, fill in the primary contact information.
 
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#You also have the ability to save the lead to a spe-cific lead list, on the bottom of the left side of the form. On the right side you can add a note to the lead by checking box marked “Create Note"
 
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The On-Demand Leads module allows you to import lists of leads from various sources, integrate them into your On-Demand database and easily convert a lead to an account when the lead has been qualified. <br />
 
  
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Clicking on the Leads module brings you to where the leads are cataloged.  Lists of leads can be imported, divided, and cataloged by your criteria. Auto Assignment Rules can also be created to automatically filter leads to specified employees during import.  These lead lists are then available to their assigned owner.
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== How to View Available Lists ==
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[http://staging1.commenceonline.com/mediawiki/index.php/Leads/HowToViewAvailableLists How to View Available Lists]
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Clicking on the Leads module will show you the available lead lists. You may return to this listing at any time from within the Leads module by selecting Lead List(s) in the Leads module home section, or by selecting Leads from the module tabs at the top of the screen.
  
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::::::::::You may click on a Leads List title to view a listing of leads from that lead list. You may then click on an individual lead name to view detail about that lead.<br />
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== How To Move Leads Between Lists ==
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::::::::::[[File:Detaillead.jpg]]
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[http://staging1.commenceonline.com/mediawiki/index.php/Leads/HowToMoveLeadsBetweenLists How To Move Leads Between Lists]  
  
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== How to Import Leads from a List ==
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Open a list of leads and check the ones you wish to move. Then select '''Move To''' from the header bar and select the destination list.
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To import a list of leads, please use the following step-by-step instructions.
 
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# Make sure the file of leads to be imported is available to your system: on your hard drive, on a CD ROM, etc
 
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# Click on the “Leads” module
 
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# Click on the “New” button to begin the import process.  A series of dialogs will become available.  The following steps will be executed on those dialogs.
 
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# Choose a pre-existing list from the “Import To:” drop down. To create a New Lead List, please follow the steps in #5.
 
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# If creating a new list, select “New Lead List” from the drop down and enter the new title in “List Name” and add a description.
 
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# By default, the list owner is the person who is performing the import.
 
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{| class="wikitable" |-
 
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|'''''Note:''' The ownership of the list you are creating, as well as all leads imported into the list, can be changed after the list has been created.
 
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|}
 
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<ol start="7">
 
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<li>Click on the “Next” button.</li>
 
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<li>The field separator for a CSV type of file is a comma.  Enter a “,” for field separator in the blue box.</li>
 
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<li>The line separator for the CSV type list is a line.  Select the box for a line return as your line separator.</li>
 
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<li>Select whether your source list has a header row.</li>
 
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<li>Click on the “Browse” button to select the marketing list to import.</li>
 
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<li>Choose the validations whether you would like to Merge or Allow Duplicates in the import.</li><li>Select any Auto Assignment Rules you may have created to presort accounts by specific rules. (e.g., all Leads in Illinois will be assigned to Account Manager = Bill Fox)</li>
 
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<li>Select a Saved Mapping (if you have saved the mapping from a previous list with the same order to the header row).</li>
 
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<li>Click on the “Next” button</li><li>Match the imported fields on the left with the CRM On-Demand fields.  You may also enter default values on the far right.</li><li>If you have multiple lists to import with the same format, you can check the circle to the left and assign a default-mapping name for use on future imports.</li><li>Click on the “Next” button to begin the import process.</li>
 
  
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{| class="wikitable"
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== How to View Individual Leads ==  
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|'''''Note:''' It is VERY IMPORTANT NOT to do any actions with On-Demand until the import process is complete. Once the list has been imported you will be prompted “Import Successful” and you will receive the total amount of im-ported leads.
 
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|}
 
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<ol start="19"><li>Click on the “Close” button to return to the application and begin working with your imported data.</li></ol>
 
  
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While viewing available lead lists, click on the name of a list to view individual leads on that list. When viewing a list of individual leads, click on the lead name to view additional detail about that lead.
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== How to View Available Lists ==
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== How to Manage Lead Qualification ==
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[http://staging1.commenceonline.com/mediawiki/index.php/Leads/HowtoManageLeadQualification How to Manage Lead Qualification]
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On each Lead detail form is a '''Rate''' button. It gives you the ability to assign critical information about the key qualification attributes for this lead, in addition to any custom fields you may be using in this regard.
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== How to Convert a Lead to an Account ==
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[http://staging1.commenceonline.com/mediawiki/index.php/Leads/HowtoConvertaLeadtoanAccount How to Convert a Lead to an Account]
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A lead may be converted to an account by clicking on the '''Convert Lead''' button while viewing detailed lead information.
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== How to Delete a Lead ==  
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[http://staging1.commenceonline.com/mediawiki/index.php/Leads/HowtoDeleteaLead How to Delete a Lead]
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First remove all activities associated with the lead from the '''Lead Detail''' page then delete the lead.
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Return to [[Commence OnDemand User Help]]

Latest revision as of 19:22, 28 May 2013

A Lead is considered a name of a person or business that is not yet a qualified account. Some companies may use an inside sales team to qualify leads then pass the “hot ones” onto the sales team. Sales people may be doing this task themselves from imported lists, trade show guests or other sources. Having a separate repository of leads is critical to ensure that your account lists are not cluttered with hundreds of less valuable records. You can convert a lead to an account within the Lead Detail form whenever that record’s qualification criteria meets your company’s requirements.

How to Enter a New Lead[edit]

How to Enter a New Lead

You can enter a new lead from the Leads module or directly from your CRM Dashboard. From the Dashboard, simply click on New Lead in the Home menu.

How to Import Leads from a List[edit]

How to Import Leads from a List

Before importing a list of leads, make sure the file of leads to be imported is available to your system: on your hard drive, on a CD ROM, etc. The ownership of the list you are creating, as well as all leads imported into the list, can be changed after the list has been created.

How to View Available Lists[edit]

How to View Available Lists

Clicking on the Leads module will show you the available lead lists. You may return to this listing at any time from within the Leads module by selecting Lead List(s) in the Leads module home section, or by selecting Leads from the module tabs at the top of the screen.

How To Move Leads Between Lists[edit]

How To Move Leads Between Lists

Open a list of leads and check the ones you wish to move. Then select Move To from the header bar and select the destination list.

How to View Individual Leads[edit]

While viewing available lead lists, click on the name of a list to view individual leads on that list. When viewing a list of individual leads, click on the lead name to view additional detail about that lead.

How to Manage Lead Qualification[edit]

How to Manage Lead Qualification

On each Lead detail form is a Rate button. It gives you the ability to assign critical information about the key qualification attributes for this lead, in addition to any custom fields you may be using in this regard.

How to Convert a Lead to an Account[edit]

How to Convert a Lead to an Account

A lead may be converted to an account by clicking on the Convert Lead button while viewing detailed lead information.

How to Delete a Lead[edit]

How to Delete a Lead

First remove all activities associated with the lead from the Lead Detail page then delete the lead.


Return to Commence OnDemand User Help

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