Marketing

On Demand supports four types of marketing activity: Promotions, Literature Fulfillment, Events, and Mail Merges.

The Promotions, Literature Fulfillment, and Events functions allow you to record information about each for your reference. The Mail Merge feature allows you to launch a print mail or email campaign from within On Demand.

How to Add, Modify or Delete a Promotion, Literature Fulfillment or Event

• How to Add a New Promotion, Literature Fulfillment or Event

You can add, modify or delete a new Promotion, Literature Fulfillment request or Event from the Home section of the Marketing module.

Best Practices for Using Mail Merge

• Best Practices for Using Mail Merge

Mail Merge is an ideal method to send email or letters to large volumes of customers or prospects from a single click. Each person, company name and local address will appear as if you drafted each document by hand for that entity. Each email is sent individually, without any other names appear-ing in the CC: or To: boxes. Furthermore, when the status of your records are updated, the pre-set filters and searches you used to select the recipi-ents will automatically update your list for the next mailing.

Scheduling

• Scheduling

After you select who you wish to send to, and what you wish to send, you may schedule the email job to go Now or Later.

How to Use Templates

• How to Use Templates

Templates can be accessed from Marketing + Mail Merge, and used for sending large volumes of printed materials or emails to a specific group or list. This is a very effective way of staying in touch with customers or prospects. Groups of names can be saved as lists or saved searches, with the corresponding email template saved, enabling a very simple process to reach contacts with targeted messages. Example: save a search of “New Leads” in a specific territiory or industry, or any other search criteria. Create a template specific to that group (e.g., “New Leads – Commercial”). Whenever new leads are added matching the search criteria they will automatically be included in that email campaign. Keeping your saved searches up to date will make this process seamless.

How to Perform a Mail Merge

• How to Perform a Mail Merge

Select the Mail Merge option from the Marketing Module Action Panel and complete the information requested on your screen.